
The Journey to Excellence
In the quiet of his office at Amarillo High, basketball coach Jason Pillion reflects on a 26-year journey that’s taken him from Vega to the state tournament. His path through West Texas A&M as a graduate assistant, coaching stops in Conroe, and assistant roles has shaped a leader described by his players as “intense, honest, and caring.”
When reminiscing about his toughest opponents, Pillion recalls the 2012 Flower Mound Marcus team, led by future NBA player Marcus Smart and sharpshooter Phil Forte – challenges that helped forge his philosophy: “You’re capable of doing more than you think you can.”
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Building Champions Through Character
Unlike coaches with elaborate rituals, Pillion keeps it straightforward – no superstitions, no pre-game meal, and a preference for practice over film study. His “very amateur” tennis game might surprise his players, but his focus on defensive fundamentals and ball screen coverage drills has become a trademark of Sandies basketball.
One piece of wisdom stands out, particularly when coaching his own son: “On the car ride home ask ‘Coach or Dad?’ If he says dad, you don’t talk about practice or the game, if he says coach then you can talk about it.” This approach exemplifies Pillion’s understanding of the delicate balance between leadership and relationships.

The Amarillo High Tradition
Fueled by his preferred Dr Pepper rather than coffee or energy drinks, Pillion’s coaching motto reflects his philosophical approach: “It’s about the journey, not the destination.” This mindset has guided him through memorable moments, including that first state tournament appearance.
What sets the Sandies’ program apart? Pillion points to the community’s unwavering support: “Amarillo High basketball kids and families are about excellence and always rise to the challenge. All a leader has to do is set a high standard and consistently hold it there, and the kids amazingly find a way to get there.”
Panhandle Values and Vision
In today’s changing sports landscape, Pillion celebrates what makes Texas Panhandle basketball unique: “The people in the communities still care, kids are willing to be tough and work hard.” He particularly values how Amarillo High parents remain committed to “discipline, hard work, being selfless, high character, toughness and are willing to let you go through the process of teaching those lessons.”
If he weren’t coaching, Pillion says he’d be working in ministry. In many ways, he already is – ministering to young athletes about values that extend far beyond the basketball court. His goal for the season remains characteristically focused: “Become the best team we can be,” a simple statement that encompasses both athletic excellence and character development.