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Dimmitt and Sanford-Fritch land new head football coaches

Kale Steed by Kale Steed
March 9, 2025
Reading Time: 2 mins read
Home Football

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Jimmy Arias was named as the new athletic director and head football coach at Dimmitt on Friday. [Clint Mears/ Friona Star Newspaper]

Two Texas Panhandle schools were busy this past week holding board meetings to announce new athletic director/ head football coaches.

Dimmitt ISD named former Friona football coach Jimmy Arias as its new head coach to guide the Bobcats into the future while Sanford-Fritch announced the hiring of Brandon Bennett as its new athletic director/ head football coach.

Arias is no stranger to the Texas Panhandle. He spent the past two years in Muleshoe and was the Mules defensive coordinator last season. Prior to Muleshoe, Arias is best-known spending eight seasons guiding the Friona Chieftains where left as the program’s winningest coach with 49 victories.

“I’m very excited to be back as a head coach,” Arias said. “It’s always great to be around young people and help develop them. I really loved the Dimmitt administration. That’s a veteran staff that has great core values. It’s going to be baby steps building this entire athletic program, but we want to see all sports be successful.”

Sanford-Fritch went outside the Amarillo-area naming Brandon Bennett from Leonard ISD to be the Eagles new athletic director/ head football coach.

Bennett spent the past year coaching football, basketball and track at Leonard. Prior to Leonard, Bennett was the special teams coach at Sherman and was a head football coach in his home state of Oregon.

“I worked with a guy who worked for former Sanford-Fritch coach Houston Moose,” Bennett said. “He said Sanford-Fritch was a great community and a place that wanted to be successful. I’m very excited to take this step and get to work. I’m wanting to bring energy and enthusiasm and a relentless positive attitude.”

Tags: DimmittSanford-Fritch
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Kale Steed

Kale Steed

Kale Steed has worked in media since 2002 and has covered sports full-time since 2010, when he joined KVII-TV as a weekend sports reporter and sports anchor. From 2010–2014, he covered high school and collegiate athletics across the Texas Panhandle before transitioning from television to print journalism. In 2014, Steed joined the Amarillo Globe-News as a staff sports reporter. In 2019, he launched Press Pass Sports, betting on himself to build an independent outlet dedicated to in-depth local sports coverage. Accolades: Lone Star Conference Kirk Hill Writer of the Year (2015, 2016, 2018, 2019), THSCA Putt Powell Award — Sports Writer of the Year (2018), TGCA Division I Sports Writer of the Year (2022)

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