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Coaches Corner: Palo Duro’s Shaun Massie – Fun, Dedication, and a Lifelong Love for Soccer

Press Pass Sports by Press Pass Sports
November 4, 2025
Reading Time: 4 mins read
Home Coaches Corner
Shaun Massie has been coaching soccer for two decades. [James Abel/ Press Pass Sports]

Two Decades, “Program Wins,” and Self-Challenge

With 20 years in club soccer with High Plains Drifters before Palo Duro, Coach Massie’s most memorable moment was earning “program wins” in his first season—making medal games in all three tournaments and winning two.

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His toughest opponent? Himself—always striving to improve and never settling.

Superstitions, Juggling Skills, and Coaching for Life

Game day starts with a unique ritual: brushing his teeth and using mouthwash before every match.

He can juggle a soccer ball better than most of his players—a hidden talent that keeps him connected with the team.

If he weren’t coaching, he admits he’d probably be miserable, unable to imagine life without the game. The best advice he’s received: “You never stop learning. Once you think you know everything, you know absolutely nothing.”

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Fun, Strict, Dedicated

Coach Massie’s players describe him as fun, strict, and dedicated. His favorite sports movies are Bull Durham and Tin Cup, and while he’d love to live without social media, Twitter/X is his must-have.

In his office, you’ll hear Hans Zimmer soundtracks mixed with some 80s rock—setting the perfect mood for game planning.

Coaching Philosophy: Nothing is Given, Everything is Earned

The biggest lesson sports have taught him? Nothing is given or fair—sometimes you play your best and still lose, or your worst and win.

His coaching motto: “That’s why we wear shin guards!” He’s excited to see high school soccer getting more coverage in the Texas Panhandle but says there’s still room for growth in media attention.

Palo Duro’s Shaun Massie has a goal for players to get better everyday. [James Abel/ Press Pass Sports]

Goals: Get Better Every Day

Coach Massie’s goal for the season is simple: GET BETTER!

He believes in training on the field, values both offense and defense as a game of transition, and loves running drills like The Wall Game, 3 Grid Game, and 4 vs 3 on top of the 18-yard box.

Community Connections and Lifelong Impact

The best part of coaching in his community? Staying in touch with former players who send him graduation, wedding, and even baby announcements.

For Coach Massie, that lasting connection means he’s done his job right.

Tags: Palo Duro
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